Founded in Monaco in 1946, the Lancaster Laboratories has always been identified with its roots and its history. In the 1970s, the brand launched the “Ligne Princière,” inspired by Princess Grace, and earned its own title as the “Patented Purveyor to Her Serene Highness Princess Grace of Monaco.” Now the brand has announced that Princess Grace’s granddaughter, Mademoiselle Pauline Ducruet, a member of Monaco’s Princely Family, will be the new face of its campaigns in Asia. She is the daughter of Princess Stéphanie of Monaco.

Lancaster, which is known as a leading player in international luxury cosmetics and the European leader in the selective sun care market, is part of the Coty portfolio.